Social Media Boundaries as an Influencer | Preventing Burnout
Feeling consumed or overwhelmed by social media? Check out these social media boundaries I've put in place to prevent social media burnout.
Real Life Connection
Nurturing an online community can often feel like an amazing thing; but don't let that replace real life connections. Face-to-Face interactions are much needed. I try to check myself often on whether or not I'm letting my social media life overtake my real life connections.
It's also a great way to unplug and step away from social media. Call a friend or go on a walk with one and just catch up. A good mix of the two will ensure a healthier you.
Treating Your Social Media Like Your Home
Take Ownership of Your Feed
Social media has definitely created an environment of comparison. If there is an account that I don't like, or doesn't serve me, I simply unfollow and keep it moving.
Back in my early days, there was this one account that I always saw; and every time it would share a win; I would compare myself and ask; Man, what am I doing wrong? Finally, I realized that it was unhealthy and decided to just unfollow. It was the best decision I made. I've had several influencers approach me about certain accounts that bother them; and I always tell them; just unfollow them. It sounds so simple, but some people have a hard time doing so.
If unfollowing seems too hard; just try muting that account for a while. I promise you it's the best medicine for a comparison mindset. For those who struggle with this, I would encourage you to utilize the three-strikes-your-out-rule; if you find your self comparing or feeling negatively about yourself because of a particular account; after recognizing that three times; just let it go.
The quality of your social media experience is directly correlated to what you allow in your space.
On that same topic, we also have to be mindful of how we ourselves communicate online. Often times our words on social media can tend to come across as blunt. Psychologically, written words always have more of an impact. So be mindful of how you're responding and try to ask yourself, "How will this come across," before posting. You don't want to be on someone else's blocked list.
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Daily Engagement, Follow for Follow & other “Growth Strategies”
Give Yourself Permission to Just Unplug
Spending too much time on social media is just not healthy for your mental. If you aren't taking time to just step away from it; consider carving out some time to just step away from social media. Don't let it become an idol in your life.
As a person who relies heavily on social media to make a living, I get that it can be scary to step away sometimes; but it's needed.
Establish an appropriate amount of time that works for you. Whether that be phone-free Sundays, or only posting certain days; whatever it may be; actually write down a boundary; and stick to it! Your body will thank you for it!
Disregard The Follower Count
I always shout this to the mountaintop and this is a hill I am willing to die on! I do not focus on the follower count; and this has allowed me to stay away from unhealthy strategies that aren't always good for my health and business long term. It also has allowed me to learn how to become profitable without having a huge following.
In my Making Money Online book, I share how I was able to secure my first 5-figure brand deal as a new influencer. Number of followers doesn't always mean profitable and it isn't indicative of your value as an influencer. Don't let it hinder your mindset!